1. Business Summary
MooPingInter is a leading Thai grilled skewer franchise established around six years ago. It has grown into the country's largest elevated grilled skewer chain. Currently, it operates 9 company-owned stores and 20-30 franchised outlets nationwide. The original recipe traces its roots to a legendary grilled pork vendor with over 35 years of history , which the founder refined and elevated to modernize the brand during the COVID-19 pandemic. The brand has developed its own proprietary Naam Jim Jaew (Thai tamarind hot sauce) and established an efficient supply chain management system. In 2024, the company recorded approximately THB 28 million in revenue, representing a 16% CAGR from 2022 to 2024. Currently, the business is structured to run independently without relying on the founder (no keyman risk) , and the owner is prepared to support a reasonable handover period to ensure a smooth transition
2.Transaction Overview
The offering includes:
- 9 highperforming companyowned stores in Thailand's busiest locations.
- 2030 franchise locations with longterm agreements.
- Exclusive IPprotected recipes and supplier contracts.
- A franchise system generating builtin recurring revenue.
- An OEM production system ensuring assetlight operations
3.Key Highlights
- Strong Brand and Proprietary Technologies: The brand boasts high awareness, attracts a diverse customer base by operating 24/7, and is a popular choice for corporate events and catering. Additionally, it has developed a proprietary grill system and exclusive Naam Jim Jaew recipes that cannot be easily replicated
- Long-Term Growth Prospects: There are significant opportunities to expand into major retail supermarket chains (such as Makro, Lotus's, Tops, and Villa Market) , and discussions are already underway with CP All (7-Eleven). The brand has also attracted strong interest from international investors in Los Angeles and Tokyo for global expansion , and has secured the right to open a new branch in a high-profile retail development launching in 2026
- Scalable Operating Model: The proprietary grill system requires an initial investment of only THB 15,000 per booth , is easy to install, and allows staff to be trained and ready to operate within just four hours. Furthermore, utilizing an OEM production system enables the business to operate efficiently with a lean management team of just two people, alongside in-store staff
