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How to run an online baby shop

Serial dotcom entrepreneur Russel Gabiola-Kho talks about her latest venture.

Russel discusses how the  Baby Shop Philippines is performing...

"So far so good. Sales are going up and we're working on creating new partnerships with new distributors."

On the biggest challenge running the business...

"The most challenging is the marketing of the products since it requires me to match the customers to the right products based on their requirements. At BabyShop we offer a personalized service, so we have to know each and every client.

"You have to be responsible to your clients. We have to fill in those needs and make them our top priority and we have to keep ourselves updated with what's new and what's safe on the market since we're dealing with mums and babies."

On the biggest attractions of Baby Shop Philippines...

"We have same-day free shipping, 24/7 online access to shopping and recently we have had cash on delivery added to credit card payments.

"For this kind of business there is truly a growing demand because people are looking for the convenience of online shopping."

David Pottingham

About the author

David is a guest author for and


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